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How Twitter Can Make You Smarter

By Cirrelia Thaxton, Ed.D.

January 8, 2018

It’s now the age of social media, and people are seeking more from their websites. They want quality in effective interfaces that engage them intellectually. With greater design and functionality, Twitter supports users who appreciate the platform’s microblogging capabilities. Unlike other websites, Twitter is a 24/7 phenomenon, featuring interactive digital media to keep the creativity flowing by sending short messages or tweets.

Whether you write your own tweets, like others’ tweets, send direct messages, make comments, or devise retweets, you can leverage your online presence on Twitter. Knowing how to use Twitter makes you smarter as you lead some people and follow others while building a memorable, personal brand.

Be a Twitter Leader

Just like on any playground, in cyberspace, there are leaders and followers. On Twitter, you have an equal chance of being either one, depending on the ideas you choose to generate and share with others. To be a Twitter leader, you should consciously create an image for the public that is consistently genuine. If you routinely post tweets that are true to your nature, you can expect people to flock to you. By bouncing around helpful and insightful ideas in carefully crafted tweets (of 140 characters or less), you’ll be a better leader who inspires followers to communicate with positive content.

Follow Stand-Out Accounts

And then, there’s the hashtag (#keyword) craze that boosts Twitter profiles, moments, notifications, and messaging, not to mention tweets. You’re a smarter Twitter user if you follow hashtags to find Twitter accounts that support, inspire, or change any worn-out ways of thinking. These accounts can be people, companies, or organizations that are defined by their informed platforms. Two popular examples include @BillNye, the home of one of America’s best scientists and educators, and @TedTalks, an organizational site featuring on-stage presentations given by a wide range of talented speakers. Finding and following stand-out accounts should be your goal once you decide to create an exclusively online presence.

Brand Yourself Well

Being either a thoughtful leader or a conscientious follower on Twitter takes time. Think of it as building a base of people who share your values. So, to maintain this base you should steadily brand yourself by exploring new ideas and posting about them. Staying on the cutting edge of Twitter media and marketing strategies, you can position your own account according to your personal attributes. You can showcase your talents, abilities, and hobbies with a dynamic profile, including an alluring profile and cover shot. Even if you’re an introvert, sharing a side of yourself that highlights your interests will make your brand identity more authentic.

In Closing

As a dedicated Twitter user, you have many opportunities to create and react to interesting content that motivates you personally or professionally. When you tweet smarter, not harder, you’ll see how much you can learn about yourself and share this knowledge with those who follow you. Moreover, by branding yourself, you’ll engage in real-time connections that excite and encourage you to keep learning new ways to promote what you believe in.


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